First off, welcome!
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As a Creative Director, I am an expert in building and encouraging teams to deliver engaging creative campaigns for brands. Whether it's social first content to ATL campaigns, the ideation process, overseeing production, I love it all. I am energised when collaborating and nurturing talent. With every team, my goal is to champion storytelling creative innovation and expression.
With a deep love to animation and storytelling, I am also the founder of an IP and Development studio NoodleandCaboodle.tv
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My unique career journey allows me to lean on practical experience across my time working across Publisherland, Social, Media and Creative Agencyland, Brandland and Entertainment / Animation Studio.
Have a snoop around, see anything you like, feel free to get in touch and I'd be happy to chat. ​
Experience include: Fabric Social, Media Bodies, Moonbug Entertainment, Netflix, Disney+, Google, Android, Diageo, BBC, ITV, Ministry of Sound, Pan Macmillan, UMG, Jack Wills, Fabric Social, Media Bodies, , Paradise London, Latimer Group, EssenceMediacom, Official Charts Company, The Big Issue, IGN, Pernod Ricard
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As keynote speaker guest panelist, I offer industry wide thought leadership promoting creativity and efficiencies in the creative process.
Speaking engagements include; Henley Business School (Reading), AdWeeekEurope (London), Adobe: Make It (London), CMO Summit (London)​
Publisherland
Advertising sales
Creative Solutions
Partnerships
I started working at Dennis Publishing and IGN.com in traditional print advertising (Big Issue Magazine) . Working with businesses directly, before collaborating with west end media agencies on bespoke creative solutions. Nominations for PPA Rising Star followed ahead of a move from the charity / culture sector into Gaming (IGN.com) and Entertainment (Official Chart Company).
Agencyland
Creative Strategy
Concepting/ Art Direction
Social 1st Creative Production
Production Direction
Creative Direction
Commercial Partnerships
Having worked with various agencies such as FABRIC SOCIAL and MEDIA BODIES, ESSENCEMEDIACOM to produce content for campaigns and the rise of influencer content, I stepped into the world of content creators, branded content and live event partnerships. Working across Creative Strategy and Creative Direction, I led extensive projects for Global campaigns whilst at Latimer Group (Creative Agency) and Paradise London (Creative Agency).
Post pandemic, I bridged the gap between agency and brand as Creative Director for Diageo and Kickers (Katlist Agency).
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Moving to EssenceMediacom as Creative Director for Google EMEA notably leading the Unilad x Pixel partnership and launch of the Pixel 6a & 7 and the Magic Eraser / Google Lens features across Social Media, OOH, and cross platform media.
Brandland
Global Creative Direction
Creative Content
Brand Identity
From Google, EMEA to Moonbug Entertainment as Global Creative Director for popular international IP such as; CoComelon, Blippi, Little Angel, Oddbods and Morphle. Working with Disney+ and Netflix.
Responsible for the visual identity, brand guidelines and marketing across all areas of business.
ENTERTAINMENT INDUSTRY
Creative Direction
Art Direction
Directing
Studio Managment
Production Management
Brand Identity
Concepting
As Global Creative Director for Moonbug Entertainment and leading an international team (UK /LA) we deliver and produce popular kids entertainment IP such as; CoComelon, Blippi, Little Angel, Oddbods and Morphle. Delivering key creative for distribution partners such as Disney+ and Netflix.
From original trailers and brand commercials to brand launches on Roblox and App Store. Live shows, social shorts and original long form content to brand identities (logo, brand/style guides) including creation of key character assets with partner studios ( OneAnimation, Insert Coin) ​
Production
Theatre land
Performing
Scriptwriting
Directing
After a run of theatre performing in London and New York, some TV and flm work, and as a trained actor (Guildford School of Acting, Chichester University) and Scriptwriting for Film & Theatre (Masters Degree, London School of Film) I have always wanted to be creative and a successful Kickstarter campaign in 2023 I now developing my own original brand IP for young audiences.
