Creative Director
the forge (previously DRUM)
Returning to media agency land, Drum hired me to deliver the agency rebrand as we moved from independant agency to part of Omnicom.
Developing the visual identity, the name and the creative assets needed - including showreel, guidelines and over all branding.
We also delivered creative pitches for over 15M worth of new campaigns including Uber Eats, Audi, Kerry Gold and The North Face.
Creative Director
Media Bodies​
As a contracted Creative Director I led global campaigns for top mobile and AAA gaming brands. Delivering creative strategy, content, and cross-platform activations that brought major IPs to global markets. Clients included; Crunchyroll, Wooga, Blizzard TrailMix, Jam City, Snowprint, and 2K Games, with work tailored to regional markets and gaming communities.
I also extended this creative thinking to non-gaming brands, building original content partnerships rooted in culture and relevance. Delivering defined Creative Services offering to new clients, and internal WoW to deliver new and exciting creative concepts to all existing clients. Growing revenue by over $500K through these new services.
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Exc Creative Director
FABRIC Social
As a contracted Executive Creative Director, at this social first agency. I joined the SLT to lead the pitch and creative strategy that won over £1M in new business across global RFPs for Mars brands including Subway, M&M’s and Caesar.
We won a Cannes Lion Award for 'Gen Z Marketing Speak' (which went viral on TikTok) .
Managing the internal creative team delivering creative concepts for the likes of Curry's organic social. As well as producing Occado Christmas Campaign for organic social channels. Returning to the children's space with Kleenex and Andrex for campaigns driving confidence in kids to poo at school( Social/ TV campaign with FCB)
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Global Creative Director
Moonbug Entertainment Ltd
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Leading LDN & LA based teams to deliver engaging, entertaining and world class marketing and brand content including; social first content, creative direction for game development (Blippi Roblox, CCM App) creative innovation, brand identity/guidelines, logo design, character design, studio production, directing commercial trailers for Blippi x Reebok, usa), campaign concepting, storyboarding, key art for ; CoComelon, Blippi, Morphle & the magic pets, and Little Angel.
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CREATIVE DIRECTOR
Kids Know Best
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Successfully lead the creative process across two AAA clients. Delivering Social first and global ATL and BTL campaign activity for Hasbro and Jazwares global product launches.
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CREATIVE DIRECTOR
Google EMEA
Essencemediacom
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Directed large-scale, cross-platform campaigns for flagship products including; Google Lens, Pixel, and Chromebook. Leading creative across digital, social, and experiential, while leading brand partnerships with global media icons like Vogue,
Wired, and YouTube. From strategy to final sign-off, Delivered innovative, culturally relevant work that pushed boundaries across tech, storytelling, and social first talent-driven content.
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CREATIVE DIRECTOR
Katlist Agency / Diageo
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Pitched, directed and produced social first content brand campaigns for Diageo portfolio including Haig Club, Covosier, Ciroc. Directing AAA talent such as David Beckham.
Also producing social content for Kickers (Pentland Group) for Gen-Z brand summer launch.
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